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The meaning of «walr-fm»

WALR-FM (104.1 MHz Kiss 104) is a commercial FM radio station licensed to Palmetto, Georgia and serving Metro Atlanta. It is owned by the Cox Media Group and airs an urban adult contemporary radio format. The studios are co-located with other Cox-owned radio stations and WSB-TV in Midtown Atlanta on West Peachtree Street.

WALR-FM is a Class C1 station with an effective radiated power (ERP) of 100,000 watts. The transmitter is on Duncan Memorial Highway (Route 166) in Winston, Georgia.[1] WALR-FM broadcasts in the HD Radio hybrid format. Its HD2 digital subchannel carries a dance music format known as "The Surge."

Mornings begin with Atlanta radio legend Frank Rodriguez, known professionally as Frank Ski. In middays, Dyron Ducati is heard, followed by British rapper Monie Love in afternoons. In the evening, a "Slow Jamz" show is heard until midnight. Sunday mornings, ordained minister Twanda Black hosts an urban gospel program. In 2018, Terri Avery became the Program Director.

On September 1, 1947, the station first signed on as WLAG-FM.[2] Its city of license was LaGrange, Georgia, about 40 miles (64 km) southwest of Atlanta and near the Alabama border. It was the FM counterpart to WLAG 1240 AM, owned by the LaGrange Broadcasting Company. Both stations simulcast a country music format. WLAG-FM's power was 29,500 watts and the antenna height was 220 feet (67 m), so it was not heard in the Atlanta area. The station changed its call sign to WWCG in 1977 and continued with a country format.

In the early 1980s, the station got a big boost in power. It increased to 100,000 watts, using a tower taller than the Empire State Building, giving it coverage of much of the Atlanta radio market. It began broadcasting Al Ham's syndicated "Music Of Your Life" adult standards format with call signs WJYF and WJYA-FM, a simulcast partner with WJYA (1080 AM).[3]

In 1985, it was acquired by Zapis Communications, headed by Lee Zapis. In 1987, he switched the format to urban contemporary as WEKS, "Urban Kiss 104."

Zapis then sold the station to NewCity Communications in 1989.[4] NewCity had a plan to pair two different FM stations surrounding Atlanta to create one facility covering the market. WEKS switched back to country music as WYAI (Y104), simulcasting with WYAY FM (Y106.7) on the other side of Atlanta. The two stations began competing with long-time Atlanta country leader WKHX.

In 1994, the simulcast ended, and 104.1 switched to a smooth jazz format.[5] The call letters were WJZF and the station called itself "Jazz Flavors 104.1."

Cox Enterprises, owner of WSB, WSB-FM, WSB-TV and two newspapers, entered into a local marketing agreement (LMA) with WJZF.[5] Cox tried to buy the station in 1995. However, the Federal Communications Commission (FCC) denied the request when challenged by Jacor Broadcasting, even though Cox intended to make changes to the WJZF signal "to avoid cross-ownership conflicts."[6]

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