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Wrr (fm)

The meaning of «wrr (fm)»

WRR (101.1 FM) is a municipally-owned radio station in Dallas, Texas. It airs a classical music radio format. The station's studios are located in the Fair Park complex in South Dallas. The transmitter site is on West Belt Line Road in Cedar Hill.[3]

WRR operates with a maximum effective radiated power (ERP) of 100,000 watts. It also transmits an HD Radio signal.[4] Despite its ownership by the City of Dallas, WRR is a commercial station and sells advertising to support its broadcasts. Over the years, private broadcasters in the Dallas-Fort Worth radio market have made numerous but unsuccessful calls for privatizing the station.

WRR-FM began experimental broadcasts in 1948. It officially signed on the air on October 14, 1949.[5] It began operations as a sister station to WRR (1310 AM, now KTCK), which was first licensed for municipal and police transmissions on August 5, 1921.[6] It received an AM band broadcasting station license on March 13, 1922.[7]

In its first few decades, WRR-FM mostly simulcasted its AM counterpart, and the stations were network affiliates of the Mutual Broadcasting System and carried its schedule of comedies, dramas, news and sports during the "Golden Age of Radio." WRR-AM-FM later switched to the NBC Radio Network.

As network programming shifted to television, WRR-FM began airing classical music full time, while the AM station concentrated on news, talk and information. The City of Dallas sold WRR to Bonneville International in 1978, who switched the call sign to KAAM. Meanwhile, the Dallas government kept WRR-FM, which continued its classical format.[8]

Also in the 1970s, the station increased its power to 100,000 watts, from its previous output of 68,000 watts.[9]

As part of its municipal ownership, WRR began broadcasting Dallas City Council meetings in 1978. They usually took place every other Wednesday at 9 a.m. In later years, however, Portable People Meter (PPM) evidence showed that the meetings, which interrupted the classical format, caused a significant drop in the station's ratings. The station averages more than 11,000 listeners on weekdays, according to Nielsen Audio; that number dropped to 1,900 during council meetings.[10] In 2018, station management was able to convince the city council to end the broadcasts. The meetings are still available on cable television in Dallas, as well as online.

In July 2021, the Dallas city government began seeking applications for a new management structure for WRR. Due to the COVID-19 pandemic, advertising revenue dropped; prior to the pandemic, however, the City of Dallas Office of Arts and Culture issued a press release saying the station has been losing money for eight years.[11] The statement said the city government believes steps are needed "to ensure it remains a City-owned classical music format radio station." In recent years, most classical music stations in large U.S. cities have switched from commercial operations to listener-supported models, including WQXR-FM in New York City, KDFC in San Francisco, WCRB in Boston and KING-FM in Seattle. WRR remains one of the few classical stations to earn its revenue from advertisers.

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