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The meaning of «wrrv»

WRRV (92.7 MHz) is a commercial FM radio station licensed to Middletown, New York and serving Orange County, including parts of the mid Hudson Valley and Catskills Mountains. The station is owned by Townsquare Media and broadcasts an alternative rock radio format. WRRV's programming is simulcast on 96.9 WRRB Arlington, New York which serves the Mid-Hudson Valley, north of WRRV's signal.

WRRV has an effective radiated power (ERP) of 6,000 watts. Its transmitter tower is on the northwest edge of Middletown, off Monhegan Avenue.[1] The studios and offices are in Poughkeepsie, on Pendell Road.

92.7 signed on the air in 1966 as WALL-FM, sister station to WALL 1340 AM. It originally had an easy listening sound, then simulcast the popular top 40 format of the AM side.

WALL top 40 alumni include Howard Hoffman (later at KABC Los Angeles, after serving as 770 WABC's last music [[disc jockey), Dave Charity, Larry Berger (both at New York City station WPLJ), future game show announcer Randy West in his first on-air job and radio host Jimmy Howes.

Around 1979, the WALL-AM-FM were sold to a group headed by New York City disc jockey Bruce Morrow ("Cousin Brucie"). The Middletown Armory became “One Broadcast Plaza,” where Robert F.X. Sillerman and Morrow headquartered the Sillerman-Morrow Group, which purchased, operated and then sold radio and television stations around the country at a handsome profit. With Morrow making the programming decisions, 92.7 changed format to an adult contemporary/oldies hybrid as WKGL "92 Karat Gold".

Morrow left radio ownership in 1985 and sold WALL/WKGL to Bell Broadcasting. "92 Karat Gold" was replaced by "92rock7", a Top 40/Rock hybrid which leaned heavily on modern rock and energetic air personalities around the clock. "92rock7" was well ahead of a late 1980s "Rock 40" radio industry trend and developed a cult following.

Bell Broadcasting fell into financial difficulties from its Sillerman-financed mortgage and sold WKGL and WALL in 1988 to Orange & Rockland Utilities (O&R), the locally based gas and electric provider for much of the station's coverage area and today a unit of Con Edison.

Orange & Rockland eliminated the on air personalities at the station, going with broadcast automation. By 1989, WKGL evolved into "The Orange" with a mainstream rock approach. The new call sign was WKOJ. It featured a rock format without hard rock or outrageous personalities. DJs were mostly limited to reading liner cards and did not talk over any music, production was sparse and the audience skewed toward women, not the traditional male AOR listener. By 1993, ratings had slipped, and WKOJ fell far behind rival station 101.5 WPDH.

Orange & Rockland had relied heavily on an outside consultant from the beginning of its venture into broadcasting, as station General Managers reported to management in a non-regulated natural gas division. Faced with several underperforming properties, in mid-1993 the utility hired a successful and experienced broadcaster, Don Schwartz, to oversee its radio properties in New York, New Jersey, Maine and Illinois. With new management in place in 1994, WKOJ updated its playlist. It also secured the local rights to rock festival Woodstock '94, jettisoned most pre-1975 titles, added Joe Kelly as the station's voice, built a new morning team around Joe Thomas from WRCN, Long Island. It added production director Chris Rogers and became "Today's Best Rock."

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