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Wrtv (new jersey)

The meaning of «wrtv (new jersey)»

WRTV was a television station that broadcast on channel 58 in Asbury Park, New Jersey, United States. It was owned by the Walter Reade Organization and broadcast as an independent station between January 22, 1954, and April 1, 1955, in hopes of securing a VHF channel for the station that never came. In the 1960s, Reade attempted to move the unbuilt station from channel 58 in Asbury Park to channel 68 in Newark, which was treated as an application for a new station; granted in 1970, Reade sold the permit before it went on air.

In October 1952, the Federal Communications Commission granted a construction permit to the Atlantic Video Corporation to build a new UHF television station on channel 58 in Asbury Park.[2] The company was headed by Walter Reade, Jr., and proposed to place the studios in Reade's Savoy Theatre, one in a chain of cinemas he owned.[3] Originally assigned the call letters WCEE, the construction permit adopted the designation WRTV in February 1953, so as to more closely identify it with the Walter Reade organization.[4]

Groundbreaking for the studio and transmitter site took place on August 15, 1953, at the Eatontown Drive-In, another Reade property, which replaced the original Savoy plan.[5] Reade pledged to provide independent, community-oriented service with a picture better than that received in the area from New York City's stations.[6] It was also announced that plans eventually called for WRTV to move from Eatontown to larger quarters in Asbury Park.[7]

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The station began broadcasting test patterns on December 14, 1953,[9] and the "Walter Reade Theater of the Air" began programming on January 22, 1954,[10] though some programs had been broadcast on a test basis in the days leading up to the formal launch.[11] Broadcasting from its 465-foot (142 m) tower, the tallest structure in Monmouth County, WRTV broadcast five hours of programming a day, including movies and a variety of local productions.[10] Local people were also involved in channel 58's operations, including when four local high schools and Rutgers University each took over the entire station for a day.[12]

WRTV held its own for a year, but systemic problems with UHF television, particularly the fact that not all televisions of the time were required to have UHF tuners (a requirement that would not become reality until the All-Channel Receiver Act took effect in 1964), began to hinder its progress. On January 13, 1955, Reade filed to have VHF channel 8 assigned to the Asbury Park area, claiming it would allow for more viewers to see the station and enhance the impact of sponsorships on WRTV, a station which he claimed aired more live and local programming than any other in the United States.[13] Reade declared that he would continue to operate on channel 58 and, were the petition to be denied, seek other methods of improving service.[13] Minimum mileage separations between stations on the same channel, however, would not permit a plan without revisions to the FCC's allocation plan, which prompted the commission to take a look at scrapping what was described as the "keystone" of its television frequency management plan.[14]

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