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The meaning of «wrike»

Wrike, Inc. is an American project management application service provider based in San Jose, California.[1]

Wrike was founded in 2006 by Andrew Filev.[2] Filev initially self-funded the company before obtaining investor funding later on.[3] Wrike released the beta version of its software (also called Wrike) in December 2006, and publicly debuted the application that month at the Le Web 3 conference in Paris, where it won the prize for the B2B category.[4] They then launched a new "Enterprise" platform aimed at larger businesses in December 2013.[5]

In 2016, Wrike launched a datacenter in Europe to host data in compliance with local privacy regulations.[6] In July of the same year Wrike announced the launch of Wrike for Marketers, their first move into verticalized solutions.[buzzword] The product was designed around the typical marketing workflow, which often revolves around briefs, requests, assignments, reviews and approvals.[7]

In January 2021, Citrix Systems announced its intention to acquire Wrike for $2.25 billion.[8] The acquisition closed in March 2021.[9]

After bootstrapping the company for nearly 7 years, Wrike received $1 million in Angel funding in 2012 from TMT Investments.[10] Wrike secured $10 million in investment funding from Bain Capital[11] in October 2013. In May 2015, the company secured $15 million in a new round of funding. Investors included Scale Venture Partners, DCM Ventures, and Bain Capital. At that time, Wrike had 8,000 customers, 200 employees, and 30,000 new users each month.[12][13]

On November 29, 2018, Wrike has signed a definitive agreement to receive a majority investment by Vista Equity Partners (“Vista”), a leading investment firm focused on software, data and technology-enabled businesses. The company's strong track record of growth - which has landed Wrike on Deloitte's Technology Fast 500™ list for the last four years - and customer service has made Wrike a leader in the rapidly growing collaborative work management market.[14]

The Wrike project management software is a Software-as-a-Service (SaaS) product that enables its users to manage and track projects, deadlines, schedules, and other workflow processes.[1] It also allows users to collaborate with one another. The application is available in English, French, Spanish, German, Portuguese, Italian, Japanese and Russian. The primary goal of the software is to help streamline workflow and allow companies to focus on core tasks.[1] As of 2016, it was used by over 12,000 companies[7]

Wrike is designed around a minimalist multi-pane UI[15] and consists of features in two categories: project management, and team collaboration. Project Management features are those which help teams track dates and dependencies associated with projects, manage assignments and resources, and track time.[15] These include an interactive Gantt chart, a workload view, and a sortable table that can be customized to store project data.[16]

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