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Bluesg

The meaning of «bluesg»

BlueSG (stylised as blueSG) is a Singaporean company providing electric car sharing and electric car charging services.[3] Announced in September 2017, the company, a subsidiary of Goldbell, launched the service in December of the same year, with 30 charging stations and 80 all-electric Bolloré Bluecar for public use on a paid subscription basis.[4]

On 5 February 2021, it was announced that BlueSG was to be acquired by Goldbell Group, a Singaporean commercial vehicles and industrial equipment distribution and leasing company,[5][6] with the acquisition completed in October 2021.[7] The company's charging stations were also sold and acquired by TotalEnergies.[8] As of December 2020, the company had 374 charging stations located across Singapore and a fleet of 667 cars.[9]

In June 2016, Bolloré signed an agreement with the Land Transport Authority (LTA) and the Economic Development Board to develop an electric car-sharing programme. On 27 September 2017, BlueSG announced with LTA to launch Singapore's first large scale electric car sharing programme, with the service's electric car supplied by Bolloré. The company also opened their Asia-Pacific headquarters for its e-mobility, energy management and system integration business for the region.[10] Bolloré used to operate several similar electric car-sharing services such as Autolib' in Paris, BlueIndy in Indianapolis and Bluecity in London, but failed to achieve scalability and has since ceased to operate in these 3 cities.[11][12][13]

Construction of the charging stations began at the end of September 2017 and in December 2017, the service was officially opened to the public with 30 charging stations and 80 cars located throughout the island.[4] BlueSG planned to expand the service to offer 2,000 charging points in 500 charging locations, with 400 charging points open for public use and 1,000 electric cars deployed by 2020.[14] In January 2018, within the first 3 weeks of operations, over 3000 members signed up for the service, with 5000 rentals completed.[14]

In December 2018, it was announced that BlueSG will open its charging stations to privately owned electric vehicles from the first quarter of 2019.[15] The charging service was officially launched in April 2019, with a total of 25 charging stations open to privately owned electric vehicles on a yearly subscription basis.[16]

In February 2021, Goldbell Group, a Singaporean company, announced it had acquired BlueSG from Bolloré and the acquisition was finalised by October of the same year, after being in discussions since June 2020. According to Singapore's Accounting and Corporate Regulatory Authority, BlueSG has been in a deficit since its launch, with the company making a loss of S$9.3 million in 2019.[2] After the acquisition was completed in October 2021, Goldbell would be investing around S$70 million in the company within the next 5 years to expand BlueSG's services and fleet, with plans to introduce different models of electric vehicles into its fleet[7] and to set up a new research and development centre that will be developing new mobility technologies and algorithms and to expand the service regionally.[17]

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